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DIGITAL BRAND-BUILDING
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Everything we build is guided by our proprietary methodology, a system for building a Brand, particularly in the African context.
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What makes Magma different from other web or branding agencies?
Most agencies either focus purely on design or purely on performance. We focus on brand – which means we start with strategy, build systems, and measure results. Every project begins with understanding your business, your audience, and what you need to communicate before any design work begins.
Do I need a full rebrand or just a new website?
Not always the same thing. A website redesign updates your digital presence. A rebrand addresses your positioning, identity, and messaging at a strategic level. Sometimes a new website is exactly what you need. Sometimes you need the brand work first – otherwise you are rebuilding on a weak foundation. Our free Digital Brand Assessment helps you figure out which.
How long does a typical project take?
A website redesign typically takes 8 to 12 weeks. A full brand identity project takes 6 to 10 weeks. A complete brand transformation typically takes 4 to 6 months. Timelines depend on scope, feedback speed, and project complexity.
What does your process look like?
Four steps: Understand (deep discovery – your business, audience, competitors, goals), Strategize (positioning and messaging before design), Create (identity, website and digital presence – all aligned), and Activate (launch, training and handover so your team can manage it confidently).
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